What’s the News? AMD today introduced AMD Ross™, an agentic AI assistant designed to accelerate the complete embedded development flow – from architecting the design to optimization, debugging, PCB design, schematic review, software, AI and deployment of the actual system. AMD Ross enables natural-language tool interaction and the deployment of expert-developed agent skills, reusable workflows and a grounded AMD Knowledge Base that guide the entire design process. It connects to tools, scales expertise, automates proven repeatable workflows and analyzes results,[1](#fn-1) helping engineers quickly move from design intent to implementation and dramatically accelerating typical embedded development cycles.