On Friday, September 18, Apple debuted iPhone 18 Pro and iPhone 18 Pro Max, as well as Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, at Apple Store locations worldwide. Customers celebrated the arrival of the new products as Apple team members greeted them and offered hands-on demos, personalized shopping assistance, and introductions to each of the new products. John Ternus, Deirdre O’Brien, and Greg Joswiak joined the team at Apple Fifth Avenue in New York City to welcome excited customers.
Official announcementApple Newsroom
The latest iPhone, Apple Watch, and AirPods lineups arrive in stores worldwide
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