Today, we’re excited to share a major CustomerLake milestone: Campaign Agents is advancing to Beta and Profile Agents is entering Private Preview. This marks the next stage of product maturity for the Agentic CDP embedded in Databricks, and expands participation to more customers.
Official announcementDatabricks Blog
CustomerLake enters Beta: Leading enterprises going live with the Agentic CDP
From the official release
When we introduced CustomerLake at Data + AI Summit, we outlined a new operating model for marketing: embed your CDP into the governed data and AI platform where your most complete customer context already lives.
Since then, brands like Getnet by Santander, HP, and AB InBev have been using CustomerLake to understand their audiences more deeply and give marketers greater freedom to deliver more tailored campaigns and better customer experiences.
This is a short excerpt. Read the full announcement on the official source.
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