At Data + AI Summit 2026, Luis Alonso, Global Head of Data Strategy & Engineering for MarTech & AI Enablement at HP, shared how the company is building an AI-ready go-to-market data foundation on Databricks.
Official announcementDatabricks Blog
How HP Is Building an AI-Ready CDP with Databricks CustomerLake
From the official release
HP has spent extensive time and effort unifying customer data and third-party signals in their Marketing Lakehouse, and now Genie and CustomerLake make that trusted context available to marketers making daily decisions about audiences, channels, and customer journeys.
HP’s early work highlights three ways this approach can reduce costs, expand available customer context, and accelerate activation:
This is a short excerpt. Read the full announcement on the official source.
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