Today, Oura announced a new partnership with the nation’s largest specialty beauty retailer Ulta Beauty. As part of the partnership, Oura Ring 5 will be the first health wearable available at Ulta Beauty, addressing customer demand for the award-winning product. Oura Ring 5 will be available at Ulta.com starting Nov. 10 and in 1,000 Ulta Beauty stores starting Nov. 22, with in-store displays to help guests experience the product and find their fit. The partnership is the first specialty beauty retail partnership in the U.S. for Oura and introduces wearable wellness technology to Wellness by Ulta Beauty, the retailer’s growing, thoughtfully curated wellness assortment.
Oura Ring 5 First Health Wearable Available at Ulta Beauty

From the official release
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