Samsung Electronics opened its “Design is an Act of Love” exhibition on October 15 at Dongdaemun Design Plaza (DDP) in Seoul as part of Seoul Design Week 2026, one of Korea’s leading design events running through October 25.
Official announcementSamsung Newsroom
[Photo] Inside Samsung’s ‘Design Is an Act of Love’ Exhibition at Seoul Design Week 2026
![[Photo] Inside Samsung’s ‘Design Is an Act of Love’ Exhibition at Seoul Design Week 2026](https://img.global.news.samsung.com/global/wp-content/uploads/2026/10/20145447/Samsung-Corporate-Seoul-Design-Week-2026-Design-is-an-Act-of-Love-Photo-News_Thumb932-728x410.jpg)
From the official release
Samsung collaborated with Italian design education institution POLI.design and 14 teams of emerging Italian artists to present artworks celebrating human diversity and individuality. Inspired by Samsung products, the 14 pieces reflect the company’s design vision rooted in understanding and caring for people. Each is displayed on a Samsung OLED TV (model S95H) with a custom-designed frame.
▲ Artworks displayed on Samsung OLED TVs are complemented by custom-designed frames.
Samsung Newsroom visited the exhibition for a closer look at how familiar products — including Galaxy Z Fold8 and Music Studio 5 — have been reimagined through art.
This is a short excerpt. Read the full announcement on the official source.
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