Learn more about AI cost governance.
Official announcementSnowflake Blog
Building the Modern AI Infrastructure Stack with Cortex AI Gateway
From the official release
Dynamic model routing in Cortex AI Gateway: Pick the right model for each task
Cost governance: Make every AI dollar count
MCP and tool governance: Control what your agents can do
Unified, governed inference: Use one endpoint for your agents
Observability: See your agents’ traces in one place
AI spend broke a lot of budgets in 2026, but the real issue is poor forecasting, not extravagance. Alongside that came tokenmaxxing, the practice of treating token volume as a proxy for productivity. Some companies published internal leaderboards that they eventually shut down because users would attempt to reach the top of these leaderboards by overspending on AI. It became evident quite quickly that higher token usage does not generally equate to a higher ROI.
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