A business leader asks an AI agent: Why did customer retention decline this quarter? Before it can deliver a useful answer, the agent needs to know how your business defines retention, which customer data to use and how that data connects to the reports your teams rely on. A fluent explanation is not enough if it starts from the wrong definition or data set.
Official announcementSnowflake Blog
Horizon Context: Put Business Knowledge to Work for AI
From the official release
Much of that knowledge already exists in your organization. It lives in business reports, transformation logic, data documentation and the experience of your teams. When it stays scattered, every new AI use case requires people to assemble it again. That means more preparation for developers, more validation for analysts and a longer path from a business question to a decision.
This is a short excerpt. Read the full announcement on the official source.
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