New It Happens on PS5 campaign highlights the biggest moments of play

מעולם לא היה זמן טוב יותר לשחק ב-PS5. עם שורה של משחקים איקוניים זמינים עכשיו ובקרוב, לשחקנים יש הרבה חוויות בלתי נשכחות לצפות להן. מתוך סיפורים חדשים הכוללים דמויות מארוול אגדיות ב-Wolverine של Marvel וכן ב-007 First Li

August 17, 2026August 17, 2026

New It Happens on PS5 campaign highlights the biggest moments of play

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The ad debuts this week with special installations and local activations bringing PS5 moments to life around the world.

Isabelle Tomatis

Vice President, Global Marketing, Sony Interactive Entertainment

There’s never been a better time to play on PS5. With a lineup of iconic games available now and coming soon, players have plenty of unforgettable experiences to look forward to. From new stories featuring legendary Marvel characters in Marvel’s Wolverine as well as 007 First Light, and God of War Laufey, to the highly anticipated release of Grand Theft Auto VI, the most-exciting adventures ahead will happen on PS5.

Today, we’re launching a new It Happens on PS5 hero advert highlighting what’s available on PS5 as well as what’s ahead for players in the coming months. The advert invites players to discover what PS5 makes possible, taking viewers on a fast-paced journey through bold and unexpected moments, featuring larger-than-life scenes, from Giannis Antetokounmpo’s elite basketball skills that get the streets bouncing to a high-speed jet ski chase.

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Across the world, It Happens on PS5 comes to life beyond the screen through creators, special installations, and activations. With Marvel’s Wolverine launching on September 15, players may encounter game-inspired experiences, including Marvel’s Wolverine challenge pods in France and a Berserker Mode activation in Australia. Players in the UK, Canada, and Spain may also find larger-than-life Sentinel head installations, with other locations celebrating memorable moments from fan-favorite PS5 games.

We look forward to seeing what players discover next and celebrate play on PS5.

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